Introducing Medialytics Tools

We’re releasing a new Medialytics Tools page, which will consist of simple, useful tools that help make the lives of video marketers easier.

The first three tools we’re releasing are:

  1. Wistia GIF thumbnail embed code creator
  2. Wistia A/B test embed code creator
  3. Custom-color play button creator

Wistia GIF Thumbnail Embed Code Creator

Using a GIF as a thumbnail is a great way to grab a visitor’s attention and boost your play rates – though we highly recommend testing them using our A/B test embed code creator below.

You’ll need to copy/paste the URL of your Wistia video and the URL of a GIF thumbnail that is already being hosted on your website. The embed code that we create for you can be pasted into any webpage.

If you’re creating your own GIF thumbnail and want to include a play button (highly recommended), use our custom-color play button creator below to easily make an on-brand play button.

It’s important to note that this does not permanently change the video’s default thumbnail – it only changes the thumbnail on the embed.

>> Create a GIF thumbnail embed

Wistia A/B Test Embed Code Creator

Creating an A/B test comparing two Wistia videos opens up the doors to optimizing your play rates (thumbnails), engagement (different edits), and/or lead generation (CTAs/annotations).

The A/B test lives as an embed code in your webpage and requires the URLs of two Wistia videos you want to test. You just need to copy/paste your two Wistia URLs into our embed code creator, and we’ll give you the full embed code. You can paste the embed code into any webpage, and it’ll randomly display one of the two videos each time someone visits the page.

>> Create a Wistia A/B test

Custom-color Play Button Creator

If you need to create your own thumbnail image and want to include a play button (i.e. for a GIF thumbnail or email newsletter), it’s always a good idea to use a thumbnail that’s on-brand for both the video platform and yourself.

Our custom play button creator allows you to select the specific color you want for a Wistia or Vimeo play button (the YouTube button will always be red, as they don’t allow customization).

After selecting the color, you can download the play button, which is a 1000px-wide PNG with transparency. This allows you to place and scale the button on any thumbnail you want, and it’s guaranteed to look great.

>> Create a custom play button


Have an idea for a new tool that would help you and other marketers? Click here to tell us about it!

Andy Waplinger

I'm the CEO and co-founder of Medialytics. I'm on a mission to make the lives of content creators everywhere easier and more informed. I love to learn and teach and empower others. I also love puppy GIFs.

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