Jumping headfirst into building out your video dashboard can be a bit daunting. There’s so much information that you now have access to that it might be too much at first.
Let’s start by dipping your toe into the Medialytics waters. Here are the first 6 widgets that you should create on your video dashboard:
- Line graph | Mobile/Desktop running total of views for all videos
- Scatter plot | Engagement of a collection of blog videos
- Engagement/Rewatch | The latest video you released
- Top videos | Emails collected from collection of lead gen videos
- Total count | Total time watched last month of your favorite video
- Donut chart | Average engagement of viewers in your state
Line graph | Mobile/Desktop running total of views for all videos
Hit the + button in the sidebar and select Total Views.
In the new modal that pops up, select All under SELECTED MEDIA. This will select all of the videos in your account.
Click on SELECTED MEDIA to collapse that section, and click on WIDGET OPTIONS.
Line Chart should already be selected, and you can change the name to be anything you want. Then hit the Running Total switch, which will make the data in your line graph build on itself over time.
Click on WIDGET OPTIONS to collapse it and click on SEGMENT.
We’re going to choose Mobile/Desktop, which will split up your views by Mobile viewers and Desktop viewers. Click Save – your new line graph will pop up on your video dashboard.
This graph will show you how many of your total views come from Mobile viewers versus Desktop viewers over the entire length of time your videos have been gathering views.
You can use this information to influence the experience you give your viewers. Perhaps you should develop content more geared towards mobile viewers (shorter? vertical format? shot from a phone?) if you have a growing mobile audience.
And with that, we’re ready for widget number two!
Scatter plot | Engagement of a collection of blog videos
Before you can create this widget, you’ll have to go into your Library to create a Collection (learn about Collections here). Click on the Library button in the sidebar.
Give your Collection a title like “Blog Videos” (or whatever collection of videos you want).
Then click on MESHVIDEOS AND VIDEOS.
You can either search for your videos or page through until you find them. When you click on a video to add it to your Collection, it’ll show up in the Selected Videos and Meshvideos box. Click Save to finish creating your Collection.
Now you’re ready to create your widget! Click on the Dashboard button in the sidebar, then the + button, and select Average Engagement.
Under SELECTED MEDIA, click on Collections and choose the Collection you just created.
Collapse SELECTED MEDIA and click on WIDGET OPTIONS. Leave the Widget Type as a Scatter Plot, feel free to change its name, then click Save.
Your new Scatter Plot will display the percent engagement of each individual view of all the videos in your Collection. The points are separated by color representing the videos in your Collection.
This can be useful to look for clusters of views for a video. A cluster shows a period in time that the video was watched a lot, and what you’re hoping to see is that cluster as close to the top (100% engagement) as possible.
If you’re seeing any clusters that are farther down (say, 60% or below), then you should try to find a correlation as to why that happened. Maybe the video was sent out in an email to a group that didn’t match well with the content?
Or if you have a video that has no clusters, then the content hasn’t really found its footing – there’s no strong feeling towards it one way or another. It might be worth revisiting the video to re-edit it, or consider creating a new video that better serves the content and context around it.
Engagement/Rewatch | The latest video you released
Creating this widget is very straight-forward. As usual, click the + sign, then select Engagement/Rewatch.
Find and select the latest video you released, then give the widget a different name if you’d like.
There aren’t any other options for this widget because it’s so simple, so click Save.
With this widget you can easily see how far into your video people are watching before dropping off, as well as where people go back to rewatch parts of the video.
You should keep an eye on this chart as your video receives more views so you can ensure that the content is resonating with your audience. If you see a large drop-off early on, then it’s worth considering re-editing the video to improve the section right before the drop-off.
Or if you start to see places that people frequently rewatch, that section might be too fast, too confusing, or very useful. If it’s too fast or confusing, then you might want to redo that part of the video to make it clearer. Or if it’s info that people really like, then create another piece of content focusing on that info.
Top videos | Emails collected from collection of lead gen videos
Once again, you’ll need to create a new Collection if the Collection you already created isn’t the same group of videos you want to use here.
After you create your Collection, come back to your dashboard, hit the +, and click on Emails Collected.
Click on Collections and select your lead-gen Collection.
Under WIDGET OPTIONS, change the Widget Type to the Top Videos slideshow, change the name if you’d like, and save the widget.
This widget will cycle through your top videos (up to 5) based on emails collected. It’ll show you the thumbnail and title, along with the total emails collected by that video, so it’s easy to see how your videos are ranked.
You can use this widget to quickly get a sense of which of your videos is bringing in the most email addresses. You could find other places for your top performing videos to live to help you generate even more leads.
By using the same great content in multiple places, you can drive down the cost per acquisition of your marketing leads. This means you’ll have an improved ROI from your video content, and it helps strengthen the case that video content is worth the investment.
Total count | Total time watched last month of your favorite video
If you don’t like to play favorites, this one might be a little tough for you. Click the + and select Time Watched.
Search for and select your favorite video. Under WIDGET OPTIONS change the Widget Type to the Total Count Display, then change the name if you’d like.
Open up the TIMEBOXING section and click the switch to enable Timeboxing.
Click the calendar icon for the Start Date and select the 1st of last month, then select the last day of the month for the End Date, and click Save.
This widget displays a simple text readout of the total amount of time that viewers have spent watching this video during the previous month. It’s a nice way to appreciate how much time your content has been in front of your viewers.
Donut chart | Average engagement of viewers in your state
Finally, the sixth widget! You should know the drill by now…
Choose the Average Engagement metric, select a video of your choosing, and open up WIDGET OPTIONS.
Select Donut Chart as your Widget Type, and change the name if you’d like.
Collapse WIDGET OPTIONS and open up LOCATION FILTERS. Click on Region, search for your state using its two-letter code (i.e. Massachusetts is MA), and select it.
You’ll see your state appear under Selected Location Filters. If you need to remove a filter, just hit the X on its right side.
Save your new Donut Chart, and you’ll see how much of your video the viewers in your state watch on average.
Average engagement is obviously a great and quick way to see how well your content is resonating with your audience. If you’re hitting +80% average engagement, then your viewers are getting most, if not all, of your message – which is awesome!
But if they’re only sticking around for something like 50% or lower, then you should take a look at the content and how it’s used. Then try to figure out a way to improve your video content and/or the user experience around the video.
Your First Video Dashboard
Now that you’ve dipped your toes in a bit, you can begin exploring on your own!
Start by asking yourself a question about your video performance or viewers, then work through the metrics and widget options until you find your answer. The amount and variety of information you can uncover is incredibly powerful and useful – take full advantage of it!